Privacy Policy

1. Introduction

Welcome to UmiArte and UmiArtista (collectively, the "Platform"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile applications and website.

By using our Platform, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our Platform.

2. Information We Collect

2.1 Personal Information

We collect information that you provide directly to us, including:

• Name and contact information (email address, phone number)
• Account credentials (username and password)
• Profile information (bio, profile picture, studio name for artists)
• Payment information (processed securely through our payment provider)
• Location data (to connect you with local artists)
• Communication data (messages between artists and customers)

2.2 Artwork and Content

When you use our Platform, we collect:

• Images of artwork uploaded by artists
• Custom art request descriptions and reference images
• AI-generated content and variations
• Reviews and ratings

2.3 Automatically Collected Information

We automatically collect certain information when you use our Platform:

• Device information (device type, operating system, unique device identifiers)
• Usage data (features used, time spent, interactions)
• Log data (IP address, browser type, access times)
• Analytics data to improve our services

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our Platform
• Connect customers with artists for custom artwork commissions
• Process transactions and send related information
• Send you technical notices, updates, and support messages
• Respond to your comments, questions, and customer service requests
• Generate AI-powered features (image analysis, descriptions, variations)
• Monitor and analyze trends, usage, and activities
• Detect, prevent, and address technical issues and fraudulent activity
• Personalize your experience and provide relevant content

4. AI-Powered Features

Our Platform uses Amazon Nova AI technology to provide enhanced features:

• Image-to-text analysis for generating artwork descriptions
• Text-to-image generation for creating reference images
• Image variation generation for custom artwork options

Images processed through AI features are temporarily stored for processing purposes and are handled in accordance with AWS security standards. We do not use your images to train AI models.

5. Information Sharing and Disclosure

We may share your information in the following circumstances:

5.1 With Other Users

When you create an art request or listing, certain information (name, profile picture, artwork images, descriptions) is visible to other users to facilitate connections between artists and customers.

5.2 Service Providers

We share information with third-party service providers who perform services on our behalf:

• AWS (Amazon Web Services) for hosting and cloud infrastructure
• Stripe for payment processing
• Firebase for push notifications
• Analytics providers for usage insights

5.3 Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption of data in transit and at rest
• Secure authentication through AWS Cognito
• Regular security assessments and updates
• Access controls and monitoring

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When you delete your account, we will delete or anonymize your personal information, except where we are required to retain it by law.

8. Your Rights and Choices

You have the following rights regarding your personal information:

• Access and update your account information through the app settings
• Request deletion of your account and personal data
• Opt out of promotional communications
• Disable location services through your device settings
• Request a copy of your personal data

To exercise these rights, please contact us using the information provided below.

9. Children's Privacy

Our Platform is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete it.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. We take appropriate safeguards to ensure your personal information remains protected.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

13. Consent

By using our Platform, you consent to our Privacy Policy and agree to its terms.